Women Need Tribes
I call Cindy Samuels my fairy blog mother. She and I met many years ago when we both worked at iVillage.com. Through the years Cindy has been a mentor, sherpa and confidante. She wrote this beautiful piece about the closing of iVillage.com, which makes me sad, too. Everything I learned about marketing, online community, and content I learned from the amazing women at iVillage.com.
Women need tribes. Need each other.
Two of the first online people to figure that out were Nancy Evans and Candace Carpenter Olson, the co-founders, along with two others, of iVillage. Together they built the best online home women will ever have. Parent Soup, where I worked for four years, was a mommy site before mommy bloggers or Babble or BlogHer. Vibrant, warm and well-led, it served – and listened to – women with inclusiveness and respect.
Well before blogs or social media, iVillage’s topical message boards, conceived as support communities like those in AA, engaged the site’s visitors and provided a sense of home and ownership that didn’t seem to appear anywhere else online. They shared parenting and relationship advice and once, right before my eyes, rescued a woman from a terribly abusive relationship as all the members of the board came together to support her.
Today we learned the site will “be shuttered” and folded into the TODAY SHOW Online under its current owner, NBC News.