Technosexy at any age
My latest column in the Guardian. Based on many recent client interactions, business media pieces, and news reports on threats to the older work force from the younger generation of workers, and our apparent tech-savviness.
The age-driven digital divide is not healthy for society, business or relationships. It sets up an us-versus-them mentality that is exacerbated in rough economic times, when vulnerabilities are heightened and jobs are more competitive. I don’t think young workers are more powerful because they can utilise online social networks. I think that’s a pretty pathetic barrier to entry. My three-year-old niece can do it. Older workers are more expensive, but that has more to do with the US healthcare system than anything else. However, it’s clear that digital media is an important business force for the future. So what’s the solution? No one can grow younger. The key is to treat technosexiness as just another skill set, and a fairly simple one to learn at that.
Technology cannot be the province of the young any more than wisdom is the sole province of the old. In my work, I often introduce social media applications to traditional areas of the workforce. As I explain the tactics, an executive will undoubtedly respond: “Oh, I sound so old.” And I want to say: “No, you don’t sound old. This stuff isn’t rocket science and Lord knows I couldn’t do what you do.” It’s just a skill set and a state of mind. I hope McCain is home right now, finally learning to use the internet.
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About Me
Morra Aarons-Mele utilizes social media strategies to help employers, employees and communities connect. She also consults with leading organizations on how women can use the internet for professional and personal development. In her spare time, Morra enjoys blogging about women and politics. Read her full bio >>
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