Women bloggers and media coverage: any more updated information than this?
This is a great study, but several years old. I would love to see updated statistics along these lines:
The Discursive Construction of Weblogs
“There is thus a relationship between blog type and author demographics. We propose that this relationship sheds light on how weblogs have been discursively constructed—that is, how meanings and values have been assigned to the emergent weblog phenomenon through its invocation in public discourses—and why such constructions favor men. A selective focus on filter-style blogs, and to a lesser extent, k-logs, characterizes mass media reports, scholarship about weblogs, definitions and historical accounts of the weblog phenomenon produced by blog authors (including by women), and patterns of linking and referring within the blogosphere itself, as described below. Since men are more likely to create filter blogs than are women or teens, this selective focus effectively privileges adult male bloggers. In each case, this outcome is mediated by other motivations that are arguably not sexist or ageist in and of themselves, but that reproduce societal sexism and ageism around weblogs as a cultural artifact.
Mass Media Reports
Media reportage about weblogs, even when ostensibly concerned with the phenomenon of blogging in general, tends to focus on adult male weblog authors. To quantify this impression, we conducted an informal content analysis of 16 articles about blogs from mainstream news sources that happened to come across our desks between November 2002 and July 2003. These articles had been collected by or forwarded to the us by colleagues as being of general interest about the weblog phenomenon, before we decided to study gender and age of bloggers, and thus would not be expected to contain any particular gender or age bias. (A list of the articles is included in the Appendix.) The results reveal that:
- more males (88%) are mentioned in the articles than females (12%);
- males are mentioned multiple times in the same article more often than females;
- males are mentioned earlier in the articles than females;
- males are more likely to be mentioned by name than females; and
- all 94 males mentioned are adults, except for one adolescent male blogger.
The preference to mention adult males is consistent across the articles, regardless of their topical focus. The one exception is an article focused on female weblog authors (Guernsey, 2002), published in the New York Times, which mentions 7 females and 6 males, although all of the bloggers named are adults. With the exception of the New York Times article, none of the articles in the sample mentions the gender or age of the blog authors—rather, adult male bloggers are presented as if they are “typical.†While this sample is admittedly small, informal observation suggests that articles such as these were common around the time we conducted our random blog analysis.[7]
Although they constitute a minority (13%) of blogs, as noted above, filters and k-logs receive the majority of media attention in this sample. Two phenomena that figure repeatedly in the 16 articles are political filters that comment on U.S. aggression in Iraq (so-called “warblogs,†e.g., Ostrom, 2003; Webb, 2003; cf. Cavanaugh, 2002), and Dave Winer’s efforts to establish k-logs at Harvard University (e.g., Festa, 2003; Hastings, 2003). It may be that journalists deem filters and k-logs more “newsworthy†in that their content is information in the external world (events, technology developments, etc.; i.e., “hard newsâ€), rather than internal to the blogger (cf. human interest stories and “soft newsâ€; ben-Aaron, 2003).[8] An unintended effect of this practice, however, is to define blogging in terms of the behavior of a minority elite (educated, adult males), while overlooking the reality of the majority of blogs, and in the process, marginalizing the contributions of women and young people—and many men—to the weblog phenomenon.”
Click here for article from:
Susan C. Herring, Inna Kouper, Lois Ann Scheidt, and Elijah L. Wright, Indiana University at Bloomington
Women and (Outside the Beltway) Politics Online: It’s happening
100 Women Political Bloggers, from Catherine Morgan
And the New York Times column: Are more men engaged in politics online than women, and if so, why? Many said yes, guessing that perhaps twice as many men as women, maybe even three times as many men are involved, at least on the traditional politics-oriented sites.
DC Metro Moms: “The Parental Goes Political”
Women bloggers, at least the bloggers I know, don’t tend to blog exclusively about politics. We write about the environment, education, health care, our families, our jobs, our lives and politics. However, we aren’t always looking for the next sound bite from a politician or dissecting the latest poll figures. We write about what concerns us in a way that concerns us, and resonates with our readers….
Today, we’re all going to have an organized discussion about a pivotal political issue in the next election: health care. If we can get a dialogue going, we’d like to do this on a regular basis and tackle many issues that are important to mothers. Those issues also happen to be political. For us, the parental is political and we’d like to make the mainstream media and our politicians understand that. We planned this several weeks ago, shortly after Hillary Rodham Clinton announced her health care reform plan and while the State Children’s Health Insurance Program (SCHIP) legislation was pending in Congress. Our organized topical blogging event turned out to be quite timely. In fact, due to the President’s veto of the SCHIP legislation, Moms Rising is organizing rallies across the nation to put pressure on Congress to override the veto.
Zephyr Teachout responding to my post on TechPresident:
I think there may be a few additional dynamics going on here–along with those mentioned.
One is simply path dependency. The first groups of political bloggers, men, developed a network with eachother–all of us are inclined to invite more people like us and imagine more people like us doing what we do, so as it grew, the political blogosphere grew male.
I can imagine another world in which the first political bloggers were female–blogging would have been treated differently, different people would have been invited to early polblog conferences, a different network would have developed. We would have talked of blogging as “soft” perhaps–you know, like nursing–and reporters would look to, quote, and therefore build communities around women blogs.
Also, in this country we tend to associate technology and maleness-see the disproportionate ratio of male software developers in this country compared to S. Korea, e.g., where software is apparently coded more as a “language” than a “technology,” and therefore a female and male profession. And we all know that people are more likely to “see” people who fit their stereotypes, and support them.
Related to this, I’m troubled that a new part of political campaiging seems to be less diverse, in general, than political campaigning generally. What I’ve seen repeatedly is women with the same skill set as men being seen as “implementers” when a man in the same role is a “strategist.”
Adrienne Royer on TechRepublican, “Reaching Women on the Right”:
What does this mean for campaigns? We’ve understood this in the media for a long time. There’s a reason why candidates and their spouses share cookie recipes, tour the country talking about education and fight for the covers of women’s magazines. Female voters respond to these efforts, yet web communication is still one-size-fits-all.



