Trent Lott takes on State Farm
I just posted this on BlogHer, as I am about to give a talk about word of mouth marketing and public affairs, and what not to do. Here it is:
“Anyone who has read about word of mouth marketing has likely read this story: how an annoyed customer-cum-blogger took down a brand. Well, now a US Senator is doing the same to State Farm over failure to pay damages after Hurricane Katrina.
An excellent piece By Laurie Gindin Beacham, Communications Director & Joanne Doroshow, Executive Director, of the Center for Justice & Democracy discusses Lott’s campaign against the insurance giant. I first heard about Lott’s plight maybe six months ago on the radio- I cannot believe State Farm has not given in! Lott’s not only using the power of the press, he’s using his legislative authority. I’m not necessarily pro-trial lawyer, but at this point, the situation seems like a marketing snafu on State Farm’s part.”
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About Me
Morra Aarons-Mele specializes in work redesign and management training for the flexible workplace. She utilizes social media strategies to help employers, employees and communities connect. Before focusing on organizational change, Morra worked for ten years on online campaigns for politics, advocacy groups, and corporations. In her spare time, Morra enjoys blogging about women and politics. Read her full bio >>
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Women and Work, Why Women Need the Internet by Morra Aarons Mele is licensed under a Creative Commons Attribution-No Derivative Works 3.0 United States License.