Trent Lott takes on State Farm
I just posted this on BlogHer, as I am about to give a talk about word of mouth marketing and public affairs, and what not to do. Here it is:
“Anyone who has read about word of mouth marketing has likely read this story: how an annoyed customer-cum-blogger took down a brand. Well, now a US Senator is doing the same to State Farm over failure to pay damages after Hurricane Katrina.
An excellent piece By Laurie Gindin Beacham, Communications Director & Joanne Doroshow, Executive Director, of the Center for Justice & Democracy discusses Lott’s campaign against the insurance giant. I first heard about Lott’s plight maybe six months ago on the radio- I cannot believe State Farm has not given in! Lott’s not only using the power of the press, he’s using his legislative authority. I’m not necessarily pro-trial lawyer, but at this point, the situation seems like a marketing snafu on State Farm’s part.”
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About Me
Morra Aarons-Mele utilizes social media strategies to help employers, employees and communities connect. She also consults with leading organizations on how women can use the internet for professional and personal development. In her spare time, Morra enjoys blogging about women and politics. Read her full bio >>
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