Ax “Axe”- read Suzanne Reisman’s blog
Suzanne writes a great post on the disgusting, neanderthal, Axe campaign right now. When I saw the ad with a hungover guy asleep clutching a toilet I not only thought the campaign denigrated women, but men too.
I’m working with a women’s rights organization right now, and one of the biggest issues they face is the relevancy of the women’s movement. We can vote, we have abortion rights (nominally, in some states), we can get professionals, so what’s the need for feminism, many ask. Indeed, between the hysterical media ranting of “mommy war” proponents and the nasty reproductive rights arguments, it’s tough to find a reasonable feminist discourse sometimes.
Campaigns like Axe suggest we need a humanist movement, one that celebrates human values of love and companionship, equal rights and respect.
Not to be too Feminism 2nd wave, but Gloria Steinem said it well: “We are talking about a society in which there will be no roles other than those chosen or those earned; we are really talking about humanism.”
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About Me
Morra Aarons-Mele utilizes social media strategies to help employers, employees and communities connect. She also consults with leading organizations on how women can use the internet for professional and personal development. In her spare time, Morra enjoys blogging about women and politics. Read her full bio >>
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